| 怎样回复代理申请？ | | 出处：商务英语百日通 | 日期2004-06-02 | | | | I. USEFUL EXPRESSIONS
常用语
1. How to start your letter?
Thank you for your letter of July 15.
Thank you for your letter in reply to our advertisement in Business Review.
We were pleased to learn that you were interested in the _______________[product] we produce.
We have carefully considered your proposal.
2. How to say that the terms are acceptable to you?
Your suggestion to submit accounts and to make payments monthly is quite satisfactory.
We are willing to allow you commission at ___% calculated on gross profits.
Yes, we can send you a representative selection of our most popular lines.
3. How to say that the terms are not acceptable?
Although we are interested in your proposition, the __% commission you quoted is higher than we usually pay.
We do not expect to pay more than __% commission on net invoice values.
4. How to offer your own terms?
We normally offer a __% trade discount off net list prices and a further __% quantity discount for sales above $________.
Our terms of payment are 60 d/s bills, documents against acceptance if the customer can provide references.
If you were willing to accept this rate we would sign a one-year contract to be effective as from July 1, 1998.
5. How to end your letter?
We hope you will find a ready sale for our products.
We can assure you that the volume of business would make it worth accepting our offer.
Once again, thank you for writing to us, and please contact us if you have any more inquiries.
II. SAMPLE
范文
Sample 1.
Dear __________:
Thank you for your letter of _________[date] in which you proposed to act as our buying agent in _________[country/area].
It is true that we are looking for an agent to represent us in __________[country/area], and we think that most of the terms quoted in your draft contract are acceptable. However, the ___ per cent commission you quoted on c.i.f. invoice values is too high, and we cannot accept it. We usually pay commission not more than ___ per cent on net invoice values. If you accept this rate, we will sign a one-year contract with you.
Thanks again for your proposal. We look forward to hearing from you.
Yours sincerely,
____________[name]
____________[title]
Sample 2.
Dear __________:
Thank you for your letter of July 15 in which you inquired whether we could offer you a sole agency to retail our products.
The prospect of selling our products in your country is certainly very attractive. But I regret to tell you that we don't use sole agencies in overseas trade. We usually rely on retailers buying our products on their own account and selling them at market prices in their country. We offer a ___% discount off net list prices and a further __% discount for sales above $________.
Our terms of payment are bills drawn at ___ days, documents against acceptance if the customer can provide references.
Please contact us if you think our terms can be considered.
Sincerely yours,
____________[name]
____________[title]
III. TIPS
掌握写作要领
1. Thank the person who sent the proposal for being interested in selling your product.
2. Tell him whether you accept his proposal.
3. Explain if you think the proposal is not acceptable or if you have reservations about some of the terms he proposed.
4. Specify your terms.
5. Make arrangements for further discussion or contact if necessary.
百灵编辑：茂军
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